Publication Marketing by Tying or braiding Into Breaking News

Can you leap on a smashing news event? Not necessarily everybody can, although if your subject matter has breaking media potential then you'd better be prepared to take edge of it.

A single such opportunity offered itself on February 19, 2008 if Fidel Castro released his resignation. Among my author consumers has a gorgeous coffee table photo book on TANQUE and contains made forty five plus quasi illegitimate trips to the island nation. He's an American person and expert about CUBA. (CUBA, one hundred twenty pgs., $65, Corazon Press, Ann Arbor, MI, ISBN 0-9768349-0-1)

Having pitched this book and his account for all major press from Good Morning hours America and Nightline to Syndicated Stereo, all of typically the big media shops said - I am not exaggerating instructions "Sure we'll cover it... when Fidel dies. "

So, like vultures circling above, we've already been waiting for each slip, fall, overlooked parade, bad medical report about Fidel so that all of us could get on the particular opportunity. It finally came at 5: 30am on the morning of Feb . 19, 2008 together with the announcement associated with Fidel's resignation. That will was almost as well as the dictator completing on... less crisis but still really worth covering since that announced a change in power of the Combined States' long period nemesis of 50 years.

Therefore , We dusted off of the launch about Fidel's loss of life that had already been being placed in wait intended for two years, changed the headline to be able to reflect his resignation, and a couple of other items and even out it went to my carefully maintained and aimed list of press contacts and set it within the wire by 6AM although everyone else was still being sleeping.

The result was outstanding. CBS Radio immediately found the discharge, set way up an interview that ran in Detroit all day plus night. Then Nationwide Public Radio fixed up an in-studio interview as performed WJR and WCSX radio. Print mass media got into the act with interviews in The Ann Arbor News, Of detroit News, Observer & Eccentric and Oakland Press. We even got interest, but unfortunately no history since the book was not existing, coming from the Wall Avenue Journal.

Then, 1 of Amazon's Top reviewers asked intended for a review copy, which in turn, independently could make a ground great of book revenue. (thousands have previously read his review) A travel writer by MSNBC wanted to get Kenny's expert suggestions on traveling to be able to CUBA and published up a good story. Then four weeks later that same writer, Captain christopher Elliott, published a new variation of typically the piece for typically the Tribune Media Support which was and then picked up by such notable magazines because the Seattle Occasions. The best news? Typically the media inquires will be still coming in. Oddly enough enough, three makers and reporters called me after they got to their office and found out there that Fidel had resigned, needed the Cuba expert, would a Google research and found my personal press release about top of typically the Google News section. I love technological innovation!

This whole procedure was obviously a success mainly because we constantly monitor the news and arranged Google Alerts to be able to watch for key news items. And, of course, the release was all set to go. Everything was thought out there, we were all set - for two years. The firearm was loaded, cocked, and able to fire.

Whenever should you send a press launch?  breaking news  analyze is that whether it's newsworthy and when it's timely and useful to the audience, send it. Is actually that simple.